Founded in La Chaux-de-Fonds, Switzerland, in 1903 but with an exceptional watchmaking history going as far back as 1848, Omega has become one of the most prominent names in luxury watches today. With innovative watchmaking as a cornerstone of the brand, Omega has etched its name into some of mankind's most daring explorations – to the moon and the deepest parts of the ocean as well as of human limits through the Olympic Games. Omega watches have even found their way onto the wrists of pop icons such as James Bond and Elvis Presley, solidifying the brand's popularity among both the serious and the chic.