About Us

Watch Unify, Trusted Auctions, Timeless Connections. By Enthusiasts, For Enthusiasts.

Watch Unify, Malaysia's premier luxury watch auction platform, is dedicated to creating the best environment for collectors to trade and enjoy luxury timepieces. We are committed to providing a seamless user experience, with every watch undergoing a meticulous inspection process backed by advanced technologies, ensuring transparent management.
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Founded by three industry veterans, we leverage our decades of experience and extensive networks to offer an expansive selection of exclusive watches, from vintage classics to the latest limited editions, to the global watch community.

We chose the auction format for its transparency and fairness. Our cutting-edge technology allows users to monitor auction progress in real-time, ensuring bid integrity while maintaining participant privacy and confidentiality. With high-quality images, detailed descriptions, and comprehensive specifications for every watch, collectors can make well-informed decisions before placing their bids.

Our passionate team of experts, who specialise in watches across all price points and eras, provide unparalleled services such as authentication, condition assessment, and comprehensive customer support. Whether guiding users through the bidding process, answering inquiries, or ensuring smooth transactions, we are committed to delivering an exceptional experience.

At Watch Unify, the best timepieces are crafted for the wearers' pure enjoyment. We embrace this philosophy by removing all obstacles that often hinder collectors from finding their perfect watch, making the process as enjoyable and straightforward as possible. Continuing the world-class watch repair and restoration services we've provided since 2014, Watch Unify offers peace of mind whether you are a buyer, seller, or someone seeking to restore a cherished timepiece. Join us today and explore our platform!

The Fusion of Vision and Expertise

Vincent's craftsmanship, Edric's business acumen, and Sherry's strategic planning naturally led to Watch Unify's creation. This platform embodies their commitment to excellence, transparency, and community, providing a seamless, secure environment for watch enthusiasts worldwide. As Vincent, Edric, and Sherry continue to innovate and exceed expectations, Watch Unify is a testament to their shared vision and dedication, inspiring collectors to embark on remarkable adventures in luxury timepieces.

Vincent's unparalleled craftsmanship, Edric's business expertise, and Sherry's operational leadership bring a unique fusion of skills and passion to Watch Unify. They've built a platform where collectors can confidently buy and sell luxury timepieces. Their combined experience ensures a premier auction experience for the watch community. Watch Unify aligns with its ethos by removing obstacles that hinder collectors, celebrating the artistry and heritage of luxury watches, and fostering a community united by a shared passion for horology.

Fusion of Vision and Expertise

Our Mission

To provide a safe and easy way to trade luxury watches through innovative technology.

Our Vision

To be the most trusted luxury watch auction platform for global enthusiasts

Vincent Wong The Founder


Vincent Wong is a master watchmaker with over 20 years of experience in the luxury watch industry. He began his career at the Rolex Service Centre in Singapore at 21, receiving advanced training at Rolex headquarters in Geneva. After seven years of honing his skills at Rolex, Vincent expanded his expertise by working with prestigious brands such as Breitling, Cartier, Piaget, Tag Heuer, and Zenith in Singapore and Sydney. His vast experience with complex and high-end timepieces solidified his reputation as a top-tier watchmaker.

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In 2014, Vincent returned to his hometown of Penang, Malaysia, where he founded Grand Montre. This luxury watch service business quickly gained a loyal clientele of collectors and dealers. In 2024, on the 10th anniversary of Grand Montre, Vincent co-founded Watch Unify, an innovative luxury watch auction platform. Driven by his passion for watchmaking and desire to remove the barriers collectors face in finding rare timepieces, Vincent leverages his industry connections to provide a trustworthy and transparent platform for watch enthusiasts worldwide.

As an avid collector, Vincent's collection is a testament to his deep understanding and passion for watchmaking. It spans iconic pieces from Audemars Piguet, Patek Philippe, Rolex, and rare vintage watches. This personal experience and his extensive knowledge of both watchmaking and watch collecting shaped his vision for Watch Unify. He aims to create a seamless and enjoyable experience for collectors everywhere, just as he enjoys in his collection.

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Our Team

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Edric Beh The Co-Founder


Edric Beh began his career in finance as a successful life insurance agent but soon pursued his passion for creativity by transitioning into marketing and advertising. At 28, he founded a marketing and advertising agency specialising in the food and beverage industry. His innovative strategies and keen attention to detail quickly earned the agency widespread recognition and accolades. Expanding into event planning, Edric succeeded by organising acclaimed food and beverage events and famous cycling races, showcasing his versatility and drive.

In 2017, Edric reconnected with his former classmate and professional watchmaker, Vincent Wong, who sparked Edric's interest in watches. By 2018, Edric sold his agency and joined Vincent at Grand Montre, where he led the expansion into the pre-owned luxury watch market. Under Edric's leadership, the business thrived, building a loyal clientele of collectors and dealers. His business growth and marketing expertise played a crucial role in Grand Montre's continued success, leading him to co-found Watch Unify in 2024, where he now applies his skills to the luxury watch auction space

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Sherry Ng The Co-Founder


Sherry Ng is a seasoned professional with a robust supply chain management and business development background. As a former key contributor at Kobay Technology Bhd, she played a crucial role in developing an advanced Supply Chain Management system and securing new clients through international trade missions in the USA, UK, and Singapore. Sherry's leadership also extended to Dentalthon Medtech Pte Ltd, where she introduced the innovative MBrace clear aligner to the Malaysian market. In 2023, Sherry co-founded Watch Unify with Edric Beh and Vincent Wong, leveraging her expertise in strategic planning, marketing, and system operations. At Watch Unify, she has been instrumental in enhancing platform operations and delivering a seamless user experience for luxury watch collectors. Sherry's dedication to quality and authenticity aligns with the platform's mission of providing a trustworthy and transparent marketplace for luxury watches.